Translating the home page is the easy part and it is not where patients are lost. These are.
Procedure pages, price lists and doctor profiles. This is where a patient decides whether you are the clinic for them, and it is almost always read before anybody calls. If it is only in your language, the decision is made somewhere else.
Reviews, before-and-after galleries, accreditation pages, and the answers to the questions everybody asks — recovery time, what is included, whether a companion can stay. Long tail content that is expensive to translate by hand and translates automatically here.
Directions, arrival instructions, what to bring, what not to eat beforehand, insurance and payment. Getting these wrong wastes an appointment slot. Getting them into the patient’s language removes most of the phone calls your front desk fields.
Pin every treatment, device and brand name in the glossary and it comes through unchanged in all 68+ languages. This matters more in medicine than anywhere else: a procedure name translated into a near-synonym describes a different procedure.
Names, qualifications and registration numbers are pinned the same way, so a surname is never translated into a word and a credential is never turned into an approximate local equivalent.
Form labels, field hints and error messages are translated so a patient can fill in an enquiry form. What the patient types is theirs — it is not read, stored or translated by us.
Consent forms, discharge instructions and anything a patient acts on medically should be read by a qualified person in that language before you publish it. Paste their wording in as an override and it becomes the version every patient sees.
この部分を必ずお読みください。自動翻訳は、クリニックサイトのマーケティングや情報提供ページには適していますが、臨床的な内容の精査を代替するものではありません。同意書、準備事項、アフターケアなど、患者様の医療行為に関わる内容については、その言語の専門家に確認してもらい、その正確な表現を上書き設定して、すべての患者様に正しく表示されるようにしてください。
A patient crossing a border for treatment chooses the clinic before anybody at the clinic knows they exist. Three things follow from that.
治療のために移動する患者様は、誰とも話す数週間前に、自宅から母国語で、複数の国のクリニックを比較します。それらの比較のすべてが、ウェブサイト上で行われます。自国の言語でしか読めないクリニックは、その比較の対象にすら入りません。
Medical-travel agencies bring patients and take a share. A clinic whose own site ranks and reads in the patient’s language receives enquiries directly as well, which is the same argument a hotel makes about booking sites — the commission is paid because the direct option was unreadable.
Visa and travel guidance, how long to stay in the country, what the price includes, whether a companion can be accommodated, follow-up care after flying home. These decide an international booking far more than a hero image does, and they are almost never translated.
診療内容、料金、医師プロフィール、渡航・ビザ案内、料金に含まれるもの、帰国後のアフターケアなど、外国人患者様が実際に読むページを、患者様の母国語で公開しましょう。その際、ブラウザのみの翻訳ではなく、各言語が検索エンジンにインデックスされるページにすることが重要です。国をまたいでクリニックを比較する患者様は、誰にも連絡する前に、自宅から母国語で比較を行います。その瞬間にサイトが読める状態でなければ、問い合わせは、読めるサイトを持つ別のクリニックへと流れてしまいます。