なぜ不動産サイトでは通常の翻訳が通用しないのか
物件情報は毎日更新される
A property site is not a brochure. Units come on, prices move, listings sell. A translation workflow with a human step per listing cannot keep up, and a half-translated portfolio looks worse than an untranslated one.
説明文はマーケターではなくエージェントによって書かれる
Listing copy is written quickly, in volume, by whoever took the instruction. It is exactly the content nobody will ever budget to have translated by hand, and exactly the content a buyer reads most closely.
バイヤーは他国から検索を行っている
Someone buying abroad searches in their own language long before they contact an agent. If your listing pages are only indexed in one language, you are not in the results they are reading.
実務における具体的な仕組み
新しい物件は初回閲覧時に翻訳される
Publish as you always have. The first request for that listing in a given language translates it, and the result is cached for everybody after. There is no export, no re-import, and nothing to re-run when your portfolio changes.
地名や開発物件名はそのままの名前が維持される
Pin neighbourhood names, building names, development names and your own branding in the glossary and they survive untouched in every language. A district translated into its literal meaning is a district nobody can search for.
価格や面積は記載通りに正確に残される
Numbers are preserved, not recalculated. A price stays the price you published and a floor area stays the figure you published. If you want a buyer to see their own currency, that belongs in your listing system, and whatever it outputs is translated.
フィルター、並べ替えラベル、地図コントロールも翻訳される
Search interfaces are mostly small strings — "3 bedrooms", "sort by newest", "under contract". They are translated along with the listing copy, so the whole search experience is in one language rather than the descriptions alone.
不動産会社様からのよくある質問
サイトに1行のコードを追加するか、ドメインをProxylangに向けるだけで、言語を選択できます。すべての物件ページ、検索結果、フィルターラベル、近隣ガイド、さらにはメタタイトルやディスクリプションも自動的に翻訳されます。物件フィードを接続したり、データをエクスポートしたりする必要はありません。ページがリクエストされるたびに翻訳が行われます。