Translating the home page is the easy part and it is not where patients are lost. These are.
Procedure pages, price lists and doctor profiles. This is where a patient decides whether you are the clinic for them, and it is almost always read before anybody calls. If it is only in your language, the decision is made somewhere else.
Reviews, before-and-after galleries, accreditation pages, and the answers to the questions everybody asks — recovery time, what is included, whether a companion can stay. Long tail content that is expensive to translate by hand and translates automatically here.
Directions, arrival instructions, what to bring, what not to eat beforehand, insurance and payment. Getting these wrong wastes an appointment slot. Getting them into the patient’s language removes most of the phone calls your front desk fields.
Pin every treatment, device and brand name in the glossary and it comes through unchanged in all 68+ languages. This matters more in medicine than anywhere else: a procedure name translated into a near-synonym describes a different procedure.
Names, qualifications and registration numbers are pinned the same way, so a surname is never translated into a word and a credential is never turned into an approximate local equivalent.
Form labels, field hints and error messages are translated so a patient can fill in an enquiry form. What the patient types is theirs — it is not read, stored or translated by us.
Consent forms, discharge instructions and anything a patient acts on medically should be read by a qualified person in that language before you publish it. Paste their wording in as an override and it becomes the version every patient sees.
请仔细阅读此部分。自动翻译适用于诊所网站的营销和信息页面,但它不能替代临床审核。对于患者在医疗决策中需要参考的任何内容(如知情同意书、术前准备、术后护理),请务必请该语言的专业人员进行审阅,并发布其校对后的版本作为覆盖内容,以确保此后每位患者看到的都是准确的信息。
A patient crossing a border for treatment chooses the clinic before anybody at the clinic knows they exist. Three things follow from that.
患者在为了治疗而旅行时,会在几周前就在家里用母语对比多个国家的诊所。所有的对比都是在网站上完成的。一家只能用本国语言阅读的诊所,根本无法进入这种对比范围。
Medical-travel agencies bring patients and take a share. A clinic whose own site ranks and reads in the patient’s language receives enquiries directly as well, which is the same argument a hotel makes about booking sites — the commission is paid because the direct option was unreadable.
Visa and travel guidance, how long to stay in the country, what the price includes, whether a companion can be accommodated, follow-up care after flying home. These decide an international booking far more than a hero image does, and they are almost never translated.
发布国际患者真正会阅读的页面——诊疗流程、价格、医生简介、交通与签证指南、价格包含内容、以及飞回家后的后续护理——并使用患者的母语。确保每种语言都是真实的、可被索引的页面,而不仅仅是浏览器层面的翻译。跨国对比诊所的患者会在联系任何人之前,在家里用母语进行对比。如果您的网站在那个时刻无法阅读,咨询就会流向那些网站可读的诊所。