Translating the home page is the easy part and it is not where patients are lost. These are.
Procedure pages, price lists and doctor profiles. This is where a patient decides whether you are the clinic for them, and it is almost always read before anybody calls. If it is only in your language, the decision is made somewhere else.
Reviews, before-and-after galleries, accreditation pages, and the answers to the questions everybody asks — recovery time, what is included, whether a companion can stay. Long tail content that is expensive to translate by hand and translates automatically here.
Directions, arrival instructions, what to bring, what not to eat beforehand, insurance and payment. Getting these wrong wastes an appointment slot. Getting them into the patient’s language removes most of the phone calls your front desk fields.
Pin every treatment, device and brand name in the glossary and it comes through unchanged in all 68+ languages. This matters more in medicine than anywhere else: a procedure name translated into a near-synonym describes a different procedure.
Names, qualifications and registration numbers are pinned the same way, so a surname is never translated into a word and a credential is never turned into an approximate local equivalent.
Form labels, field hints and error messages are translated so a patient can fill in an enquiry form. What the patient types is theirs — it is not read, stored or translated by us.
Consent forms, discharge instructions and anything a patient acts on medically should be read by a qualified person in that language before you publish it. Paste their wording in as an override and it becomes the version every patient sees.
請閱讀此部分。自動翻譯適用於診所網站的行銷與資訊頁面,而非臨床審核。對於任何會影響患者醫療行為的內容 — 如同意書、術前準備、術後護理 — 請務必讓該語言的專業人員進行審核,並將其文字發佈為覆蓋內容,以確保每位患者看到的都是正確資訊。
A patient crossing a border for treatment chooses the clinic before anybody at the clinic knows they exist. Three things follow from that.
患者在為了治療而旅行前,會在幾週前於家中以母語比較不同國家的診所。所有的比較都是在網站上進行的。一家僅能以母語閱讀的診所,將直接被排除在這些比較之外。
Medical-travel agencies bring patients and take a share. A clinic whose own site ranks and reads in the patient’s language receives enquiries directly as well, which is the same argument a hotel makes about booking sites — the commission is paid because the direct option was unreadable.
Visa and travel guidance, how long to stay in the country, what the price includes, whether a companion can be accommodated, follow-up care after flying home. These decide an international booking far more than a hero image does, and they are almost never translated.
發佈國際患者真正會閱讀的頁面 — 包括醫療程序、價格、醫師簡介、旅遊與簽證指南、價格包含項目,以及返家後的術後護理 — 並使用患者的母語。請確保每種語言都是可被搜尋引擎索引的頁面,而非僅限瀏覽器翻譯。患者在跨國比較診所時,會在聯繫任何人之前,在家中以母語進行比較。如果您的網站在那一刻無法閱讀,詢問需求就會流向那些網站可讀的診所。