Hotels & resorts
Hotel website translation for direct bookings
The travel sites already show your property in dozens of languages. Your own site — the only place your direct rate exists — usually shows one. Proxylang translates rooms, rates, policies and area guides into 68+ languages so the comparison does not end there.
Why one language costs you the commission
The booking sites are already multilingual
A guest can read your property in their language on a travel site, then arrive at your own site — the one place your direct rate exists — and find a single language. The comparison ends there, and the commission is paid.
Guests search for a place before they search for a hotel
People search for a city, a neighbourhood or a reason to travel, in their own language, before any hotel name is involved. With each language served as its own indexable page, your area guides can be what they find.
Seasonal offers change constantly
Packages, minimum stays and seasonal rates are rewritten several times a year. They are translated the first time somebody opens the page in a language, so an offer never goes live in one language only.
What a guest reads before booking direct
Four pages, and none of them is the home page.
Rooms and rates
Room names, bed configurations, what is included, what costs extra. A guest comparing your direct rate with a booking site is reading this page, and they will not gamble on a room description they cannot read.
Policies
Check-in and check-out times, cancellation terms, deposits, children, pets, parking. These are the questions your front desk answers by email all day, in whatever language the guest wrote in.
Getting there
Airport transfers, the nearest station, whether the last bus is any use. Arrival information is read anxiously and often on a phone in another country.
The area
Restaurant recommendations, what is worth seeing, seasonal notes. This is the content that earns search traffic from people who have not chosen a hotel yet, and almost no independent property has it in more than one language.
One boundary worth knowing before you start: if your booking engine is a hosted flow served from the provider’s own domain, it is outside what any translation layer on your site can reach. Switch on that provider’s own language setting so the booking step matches the rest of the site.
Questions from hotels
Paste one line of code into your site, or point your domain at Proxylang, and choose the languages your guests speak. Room pages, rates, policies, directions and area guides are all translated automatically, including the meta titles and descriptions search engines read. Setup takes about a minute and nothing is installed in your property management system.