Ecommerce

Ecommerce localization for the whole catalogue

Most stores translate the home page and a handful of best sellers, then stop, because the catalogue is too big and it changes too often. Proxylang translates all of it — products, collections, filters, reviews and guides — in 68+ languages, without an import step.

A store is five kinds of page, not one

Each behaves differently, and a shopper notices the moment one of them is still in the wrong language.

Product pages

Titles, descriptions, specification tables, variant labels, size and colour names, delivery and returns copy. These are the pages a shopper compares before buying, and the ones where a machine-translated word in the wrong place costs a sale.

Collections and navigation

Category names, filter labels, sort options, breadcrumbs and the small strings around them. Individually trivial, collectively the difference between a shop somebody can browse and one they leave.

Customer reviews

Usually the largest body of text in a store and never in the budget for hand translation. Reviews are translated the first time a page is opened in a language, including reviews posted after you set Proxylang up.

Content marketing

Buying guides, blog posts, size charts and care instructions. This is what earns search traffic in a new market, and it is the content most stores leave in one language.

Image alt text

Translated automatically for every image, which matters for accessibility and for image search in each market. Text painted into the image itself is a separate opt-in, per image.

Where the translation layer stops

Three parts of selling abroad that belong in your store rather than in a translation layer. Set them there, and everything they output is translated as normal.

Prices stay the prices you set

Numbers are preserved exactly, never recalculated. Selling in local currency is a commercial decision that belongs in your store settings or payment provider; whatever they output is then translated with the rest of the page.

A hosted checkout is served by your platform

If your checkout runs on your own domain it is translated like any other page. If it is a hosted flow served from the platform’s domain, it is outside what a translation layer on your site can reach — use your platform’s own language setting for that step.

Transactional emails come from your platform

Order confirmations and shipping notices are generated and sent by your store, not by your website, so they are set in your platform’s own email templates rather than here.

On a specific platform? There are step-by-step setup guides for Shopify and WooCommerce .

Questions from store owners

Add one line of code to your store, or point your domain at Proxylang, and choose your languages. Product pages, collections, filters, reviews and blog content are all translated automatically, along with the meta titles and descriptions search engines read. Nothing is installed in your store’s admin and no product feed has to be exported.

Translate one product page first

The first 2,000 words are free and no card is needed. Pick your best seller and read it in the language you want to sell in.